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Startup Metrics That Actually Matter — and What to Ignore

Starting a startup is like riding a rollercoaster—blindfolded, with no seatbelt, and someone yelling “scale faster!” in your ear. Amidst the chaos, one thing can help you make smarter decisions: metrics. But here’s the kicker — not all metrics are created equal. Some are flashy but useless (hello, vanity metrics), while others are unsexy yet

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Udyam, MSME, GST, Startup India: Which Registration Should You Do First?

Launching a new business? Congratulations!You’ve got the idea, the vision, maybe even a killer logo — but now comes the paperwork. And suddenly you’re hit with a barrage of registrations: Udyam, MSME, GST, Startup India — and the question that haunts every entrepreneur: Which one do I need to do first? We get it —

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What Founders Get Wrong About ‘Viral Growth’ (And What Actually Works)

Let’s face it — the word “viral” has become the startup world’s magic spell. Founders toss it around in investor decks, coffee chats, and late-night brainstorming sessions like it’s the golden ticket. But here’s the truth bomb: most founders completely misunderstand what viral growth actually means. Worse, chasing it blindly can tank your startup before

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When Do You Really Need a Lawyer for Your Startup? (Honest Answers)

Let’s be real — most startup founders don’t want to call a lawyer.It’s expensive, intimidating, and feels like something you do after you’ve made your millions — not when you’re hustling from your bedroom, living off caffeine and hope. But here’s the brutal truth: the legal stuff can make or break your startup.And no, not

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How to Start a Business When You Have No Money, No Team, and No Idea Where to Start

Let’s face it. Starting a business when you’re broke, alone, and utterly clueless can feel like standing at the base of Mount Everest in flip-flops. But here’s the truth: Most successful businesses started this exact way. No rich uncle.No tech co-founder.No 10-year plan written in a fancy notebook. Just someone like you—determined, resourceful, and fed

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