Let’s be honest.
Sending cold emails feels a little like throwing messages into a black hole. You spend 20 minutes crafting the perfect note… then nothing. Crickets. Not even a “who dis?”
But what if I told you that cold emails can actually work? You just need the right approach.
Let’s break down how to write cold emails that don’t just get opened—they get replies.
First Things First: What Even Is a Cold Email?
In case you’re new to the game, a cold email is a message you send to someone you don’t know, hoping to start a conversation. Think job opportunities, sales pitches, collaborations, mentorships.
It’s like knocking on someone’s digital door without being creepy.
Step 1: Do Some Stalking (The Good Kind)
Before you even think about typing that subject line, get to know your recipient.
- What do they do?
- What do they care about?
- What’s their company up to?
- Have they tweeted about something recently?
This helps you personalize the email and shows you’re not just spraying and praying.
Pro tip: Reference something specific: “I saw your recent article on remote team culture—killer insights!”
Step 2: Craft a Subject Line That Doesn’t Suck
Your subject line is your first impression. If it’s boring or spammy, you’re toast.
Here are a few ideas that actually work:
- “Quick question about your latest project”
- “Loved your post on [Topic]”
- “Idea for [Their Company Name]”
Avoid these like the plague:
- “Revolutionize your workflow today!”
- “Opportunity you can’t miss!”
- “Dear Sir/Madam”
Yikes.
Step 3: Get to the Point. Fast.
People are busy. No one wants to read your life story.
Structure your email like this:
- Personal greeting: “Hey Jordan,”
- Intro + Connection: “Saw your post about team productivity. Really resonated with me.”
- The ask: “Wondering if you’d be open to a quick chat about how we can help streamline your team’s workflow.”
- Call to action: “Would you be open to a 15-min call this week?”
Short. Sweet. Clear.
Step 4: Show That You’re Human
Cold emails don’t have to sound robotic. In fact, they shouldn’t.
Be friendly. Use contractions. Even throw in a little humor if the context allows.
Example:
“Not trying to clog your inbox—just hoping to send something more useful than your 5th Monday morning newsletter.”
Step 5: Make It Easy to Say Yes
Your recipient shouldn’t have to work hard to help you out. Offer specific time slots. Use Calendly links. Keep the ask light.
Instead of this:
“Let me know when you have time to talk.”
Say this:
“Does Wednesday at 2pm ET or Thursday at 11am ET work for a 15-min chat? Here’s my calendar: [link]”
Step 6: Follow Up Without Being a Pest
Most people don’t reply because they’re busy, not because they hate you. So follow up! Gently.
Try something like:
“Hey! Just wanted to float this back to the top of your inbox in case it slipped through. Totally get if now’s not a good time.”
Wait 3-5 days before following up. Two follow-ups max unless they reply.
Bonus: Cold Email Templates You Can Steal (And Tweak)
Template 1: The Networking Ask
Subject: Quick question, [First Name]
Hey [First Name],
I came across your work on [specific platform/topic] and was really impressed. I’m currently exploring ways to grow in [field], and would love to hear your insights.Would you be open to a 15-min chat sometime next week? Totally understand if things are hectic!
Best,
[Your Name]
Template 2: The Sales Pitch That Doesn’t Feel Gross
Subject: Idea for [Their Company Name]
Hi [First Name],
Loved your recent post on [topic]. Got me thinking—I might have an idea to help [improve a specific process/problem they face].Mind if I send over a quick 2-minute explainer video?
Cheers,
[Your Name]
Final Thoughts: Cold Doesn’t Mean Cold-Hearted
Remember: behind every email address is a human being. Respect their time, do your research, and bring value to the table.
With a little effort and a human touch, your cold emails won’t just get opened. They’ll get replies.
Now go forth and write that email.